Balanced and thoughtful commentary on the challenge faced by the iconic console giant.

We all knew it was coming, but Nintendo unleashed the bad-news bonanza late last night: It won’t make the 55 billion yen (about $520 million) profit it initially forecasted for this fiscal year, but instead it will lose about 25 billion yen ($240 million) due to weaker than expected sales of pretty much all of its products. It lowered this year’s sales forecast for the Wii U console from 9 million units to 2.8 million.