SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe (Nasdaq:ADBE) today released its Adobe® Digital Index 2013 online shopping data. Thanksgiving Day and Black Friday saw record online sales with 1.062 billion and 1.93 billion, respectively. For the first time more than 24 percent of online sales occurred on smartphones and tablets, a record increase of 118 percent year-over-year (YoY). iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share. Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales.
$417 Million sales through iPad-transaction alone. Android phones still doing more business than Android tablets. I wonder how that'll change going forward? It's easy to see why the massive numbers of Android-based phones aren't reflected in transactions, since so many of those handsets are generic smartphones-sold-as-feature phones, probably sold with zero-to-low data plans and sold to people who primarily use them for calls and texting. Can that pattern hold for Android tablets? I imagine Amazon expects online sales generated by Kindles to overwhelmingly go to its own stores, and they're probably right.