However in the 21st century, storytelling has the opportunity to spark innovation that pushes beyond the entertainment industry. Earlier this year, without much fanfare, David Cronenberg quietly licensed the fictional technology and science found within his films Shivers, The Brood, Scanners, Videodrome and eXistenZ for a mind-bending eight-figure sum. While it is common for a film’s IP to make its way into other mediums, such as books, television or games, it is highly unusual for a film’s fictional elements to become actual biotechnology.

As a long-time Cronenberg fan, I love this.