75% Of Ikea's Product Images Are CG

There were people who said, ‘It’s CG, so it can’t be as good’. But the real turning point for us was when, in 2009, they called us and said, “You have to stop using CG. I’ve got 200 product images and they’re just terrible. You guys need to practise more.” So we looked at all the images they said weren’t good enough and the two or three they said were great, and the ones they didn’t like were photography and the good ones were all CG! Now, we only talk about a good or a bad image - not what technique created it.”

A few years ago some of my photography Masters students were looking at this trend—the replacement of commercial photography with CG. How long until we're having the same conversation about fashion photography?
Source: http://www.cgsociety.org/index.php/CGSFeat...