From the department of click-bait headlines:

The data from Kantar Worldpanel ComTech further showed that the Moto G has attracted a very specific consumer profile, at least in the UK. Almost half of owners are aged between 16 and 24, 83% are male and generally they come from lower income groups with 40% earning under £20,000.

"With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia," said Sunnebo.

So, despite the Moto G disrupting the low to mid end smartphone market, in which Apple doesn't yet operate, and despite no evidence whatsoever to base it on, the article leads with this:

The dominance of Apple and Samsung in the smartphone market is being potentially challenged by Motorola's new budget model which has gained a respectable share in the UK in just six months.