Selling To Millennials

This stuff doesn't just apply to people born after 2000. It's true of pretty much any modern savvy consumer.

  1. Convenience is essential. If you waste my time I will never come back to you. I have better things to waste my time doing online, such as watching What Does The Fox Say, again, for the sixth time on YouTube.

  2. Price matters, a lot. I can’t emphasise this enough. Millennials are Google natives. We Google everything, and we compare prices of everything. If I can buy the same product on Amazon for £2 cheaper I will, not only because it’s cheaper, but because Amazon haven’t annoyed me, yet.

Worth reading the whole list of points.