What Will Disney's Culture Empire Conquer Next?

Pixar, Muppets, Marvel, Star Wars, Indiana Jones. Whatever next?

It’s the latest gigantic pop culture acquisition for Disney, which has spent the last decade stockpiling many of the world’s most beloved franchises. First, Disney spent more than $100 million to purchase the Muppets in 2004. Two years later, the company shelled out $7.4 billion for Pixar, home of Toy Story, Monsters Inc., andCars. Marvel Entertainment came next (in 2009, for $4 billion) and then in October 2012, Disney snapped up George Lucas’ company Lucasfilm—and all rights to a little franchise called Star Wars—for $4.06 billion.

Source: http://www.theatlantic.com/business/archiv...